Deal intelligence for high-stakes B2B sales
Shadow Intelligence.
Know more. Win more.
Find the intelligence that helps you build a stronger case and close the deals that matter. We investigate your buyer, their business and their competitors, then turn what others miss into sales angles you can use.
Apply for Deal IntelligenceWhen the next conversation matters
An important deal.
A stronger position.
A meeting is approaching. A deal has stalled. Or you know the account, but not what is driving the decision.
Give your buyer a stronger reason to choose you. We uncover relevant business pressures, priorities and competitive moves, then help you connect your offer to what matters to them.
Find what others overlook
Bring an insight.
Not another pitch.
Go beyond the account summary. We investigate overlooked developments around your buyer, their business and their competitors, then connect the evidence to a sales angle worth bringing into the conversation.
A rival quietly adds a capability your prospect still delivers manually. That could change what their customers expect. We help you test whether it matters and where your offer can help them respond, without manufacturing urgency.
Competitive intelligence. Adapted for sales.
Signals → Strategy
The Shadow Intelligence Method draws on our competitive intelligence background to answer the questions that matter to your deal. We investigate through four research gates: People, Company, Competition and Offer. Together, they help us turn scattered signals into a stronger sales position.
The question we investigate
What does a good decision look like to them?
Responsibilities, stated priorities, professional incentives and the people involved in the decision.
Choose the evidence that matters to this buyer.
How we work across the four research gates
Observe
Use open-source intelligence (OSINT): company disclosures, hiring patterns, public statements and competitor activity, informed by your existing deal context.
Verify
Triangulate findings across independent sources. Trace claims to their origin, check timing and distinguish corroborated facts from working hypotheses.
Interpret
Connect signals across the four gates and test competing explanations. Identify what the evidence could mean for your buyer's priorities and the case for your offer.
Apply
Translate the analysis into deal-specific positioning, discovery questions and proof points, with the supporting evidence and assumptions to test made clear.
From intelligence to advantage
Build your case.
Make your next move.
Walk into the conversation with evidence behind your pitch and a clearer way to position your offer. Your brief brings the findings, sales angles and next questions together.
Your Sales Brief
Your Winning Strategy
Know what you can stand behind.
The relevant finding, its source and date, and how much confidence it deserves. Facts stay separate from assumptions.
- The finding and its source
- What is corroborated
- What remains uncertain
A clearer picture of the opportunity.
An analyst beside you.
Not just a report.
Your analyst investigates the opportunity, challenges assumptions and explains the reasoning behind the recommended angles. Talk through what the evidence supports, where it is uncertain and how to use it in your next conversation.
Quick WhatsApp questions about the work are included within your agreed support window. Scope, timing and support are confirmed before you commit; additional research and meetings are scoped separately.
How working together works
You bring the deal.
We do the digging.
No new platform to learn. A focused investigation, a usable brief and a human conversation about what to do next.
Start with what you already know.
Tell us about your offer, the prospect and the next decision. Share relevant notes or materials you are permitted to share; you do not need to rewrite the deal history.
Know what we will investigate.
We confirm the research questions, deliverables, timing and support window before you commit. If the opportunity is not a fit, we say so.
Understand the findings and how to use them.
Receive your focused brief and talk it through with your analyst: sources, implications, questions to ask and sales angles to consider.
Ask questions as you prepare.
Use the agreed support window for quick WhatsApp questions about the brief. Additional research or meetings are scoped separately.
Judgment before recommendation
Weigh the evidence.
Choose your move.
Before we talk
A few useful
questions.
Who is this for?
Founders and small commercial teams working an important B2B opportunity. The strongest fit is a live deal where a better understanding of the buyer, business or competitive situation could change your approach.
How is this different from a research tool?
Tools help gather information. We combine relevant sources with your deal context, test the interpretation and work with you on what to do next. The service includes human analysis and a conversation about the findings.
What would you need from me?
Your offer, the company and people involved, the next decision or meeting, and relevant notes or materials you are permitted to share. We agree the questions and scope before starting.
Can you work to my meeting deadline?
Tell us the date when you apply. We confirm whether the research can be completed usefully in that time before agreeing the engagement. We do not promise a turnaround we cannot support.
What if the research does not uncover a useful angle?
Research cannot guarantee a breakthrough or a won deal. We report what the evidence supports, what remains uncertain and which assumptions need testing. We agree the research questions and deliverables up front, rather than promise a particular finding.
What happens after I apply?
We review the opportunity and assess fit. If there is a useful research question we can help answer, we discuss scope, timing and the engagement before any work starts.
What support is included?
Your analyst briefs you on the findings. Quick WhatsApp questions about the work are included within the support window agreed for your engagement. Extra meetings and new investigations are scoped separately.
Start with your opportunity
Give your next deal
a stronger chance.
Bring us the opportunity you want to win. Tell us who you are selling to, what you offer and what is standing in the way. We assess fit, then agree scope and timing before you commit.
Apply for Deal Intelligence